Press Release

EQUIFAX JOINS THE LONDON NEW YEAR'S DAY PARADE

Credit information provider co-sponsors New Year's Day Parade and urges people to take stock of their finances in 2010

London, 1st December 2009 – Leading instant online credit information provider, Equifax, is aiming to help consumers better manage their finances in 2010 as a co-sponsor of London’s New Year’s Day Parade and Festival.

The New Year’s Day Parade, which has become a fixture of London’s festive celebrations, has adopted a theme of New Year’s Resolutions with its ‘Top Ten for 2010’. Equifax is sponsoring the Financial Resolution with the message ‘Get Your Finances in Order’.

“The last year to 18 months have been an enormous challenge for families and individuals as many have juggled increased living costs with reduced income”, confirmed Neil Munroe, External Affairs Director, Equifax. “After the inevitable Christmas spending spree it will be even more important for consumers to know exactly what they have to repay so that they can avoid a real New Year financial hangover and so that they can get the best credit deals going forward. And we believe getting a copy of their credit report is a key step in that process. That’s why we’re delighted to be one of the sponsors of London’s New Year’s Day Parade – highlighting the power of knowing what’s on your credit file.

“Equifax’s goal is to help consumers manage their finances by giving them the insight and control of their credit information” continued Neil Munroe. “We make it easy for consumers to access their credit information online and we provide advice and support so that they can understand what they can do to ensure they have the best possible credit rating to get the best credit deals in the future. Now more than ever, consumers need to take stock of their finances and make sure they maintain a healthy credit file and we aim to get that message across through our co-sponsorship of the New Year’s Day Parade.”

The New Year’s Day Parade and London Festival is a free event, bringing people out onto the streets of the capital to cheer on spectacular floats and dancers. As a key sponsor, the Equifax message ‘Get Your Finances in Order’ will be promoted through the Parade website and on posters going up throughout the London Underground network in December as well as through the Parade on New Year’s Day.

The parade - which starts at The Ritz Hotel at 12 Noon sharp - features 8,500 performers from numerous nations. More than 500,000 revellers are expected to pack the 2.2 mile route along Piccadilly, Lower Regent St, Pall Mall, Trafalgar Sq and Whitehall.

Find up to date parade information at: www.londonparade.co.uk

ENDS

For further press information please contact: Elinor Puzey, Louise Fowler, Cecile Stearn or Wendy Harrison at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email: elinor@harrisonsadler.com