Press Release

EQUIFAX PUTS FOCUS ON BUSINESS TO BUSINESS MARKETING SALES TEAM

Simon Bennett appointed as B2B Marketing Sales Manager

London, February 17th 2009 - Leading consumer credit, business and marketing information provider, Equifax, is aligning its Marketing and Commercial Risk strategies through the promotion of Business Development Manager, Simon Bennett, to Business to Business Marketing Sales Manager.

Simon joined Equifax in 2007, with an impressive history of increasing growth by at least 20% year on year for the past 14 years in four different organisations. Prior to joining Equifax he was Business Development Manager at Experian and Head of Agency Team at Market Location. He also previously worked for Worldwide Media Group and D&B.

In his new role of B2B Marketing Sales Manager, Simon has taken on the responsibility of growing and shaping the new sales team. Through recruitment and mentoring he aims to develop a sales and customer support structure which delivers efficient solutions in line with customer expectations.

Newly added to the team and bringing almost 40 years additional experience in direct marketing are: Carla Lawrence, with 14 years in the industry, previously working for D&B, Market Location and Chameleon; Tony Dawson who has over 15 years experience at D&B, 192.com and LBM; and Marc Stares with over ten years at companies such as IT Events, E-Media, Marketscan and Experian.

"This promotion has given me a great opportunity to really grow Equifax's B2B Marketing division to better reflect the significance of the brand and its credibility in the marketplace" confirmed Simon Bennett. "I plan to work closely with the full B2B service team to develop alternative and intelligent marketing solutions which will set us further apart from the competition. In the current economic climate we need to provide solutions that add value - whether it is data cleansing, enhancement, analytics or customer/campaign management. Developments need to be innovative to make this a success, and I relish the opportunity and the challenge."

"Simon's success since joining Equifax and in his previous roles has proved that he is the ideal person to manage sales in the current economic climate" confirmed Nic Beishon, Head of Commercial Information Solutions for Equifax Ltd. "The market is currently undergoing many changes while adapting to the recession, and Simon's industry expertise means that he is more than capable of leading his newly developed team through these changes whilst ensuring growth remains strong."

ENDS

Please click on the link below to view accompanying photography.

Simon Bennett

For further press information please contact: Wendy Harrison, Cecile Stearn, Margot Tomkinson or Jenny Staniforth at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email: cecile@harrisonsadler.com