B2B Data Sales

Fact Sheet

With Equifax's wealth of financial and commercial risk management information and Thomson Directories data, the Equifax B2B Marketing database equips marketers with the fullest, most accurate picture of both their current and potential business customers.

Equifax B2B Marketing Services enables you to:

Provide the best prospects
Better understand your existing customers and marketplace
Analyse their profitability, purchasing profile, buying behaviour and characteristics more accurately
Provide a better understanding of the SME sector
Provide pre-screening capabilities

Data quality, accuracy and completeness have always been the key to successful marketing. This applies whether you are running a straight forward mailings or enhancing your database. Having combined a wide range of data sets such as Companies House, Court information and telephone listings, we are able to offer a unique data sales service, enabling you to pin-point your target markets through a selection list of over 60 criteria.

The Equifax B2B marketing database provides:

One of the most extensive marketing files available, with both trading locations and head offices.
Data that is updated monthly and continually validated.
Business activity descriptions against all locations on the file (there are more 1900 classifications) as well as the UK 92 Standard Industry Classifications to give greater flexibility in targeting prospects.
Working from home indicators
Number of employees
Premise type indicators
Year of commencement
Financial information
Month of year end
Auditors & bankers

A Directors at home database of 1.7m (suitable for mailing for Business related marketing only), screened against Mailing and Telephone Preference services. This can be enhanced with our consumer marketing database products. Executive "officer" appointments available against all Limited Companies on the B2B database. Output can be made available in many computer formats, from mainframe tapes for large selections, to files that can be e-mailed and read using PC applications (spreadsheets and databases, for example).

For your own B2B direct marketing campaigns, we offer a range of list rental arrangements and can supply data in a variety of formats and media outputs.

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

Next Steps

Become an Equifax Customer
Call us on 0845 603 9960
email
b2bmarketing@equifax.com