NEWSROOM
DMA AND EQUIFAX JOIN FORCES TO FORM DATA PARTNERSHIP
TAKE PRECAUTIONS TO STOP FRAUDSTERS DAMAGING YOUR ABILITY TO GET CREDIT

Return to: Page Section Navigation

B2B Data Sales

Fact Sheet

Fact sheetEquifax B2BConnect


With Equifax's wealth of financial and commercial risk management information and Thomson Directories data, the Equifax B2B Marketing database equips marketers with the fullest, most accurate picture of both their current and potential business customers.

Equifax B2B Marketing Services enables you to:

  • Provide the best prospects
  • Better understand your existing customers and marketplace
  • Analyse their profitability, purchasing profile, buying behaviour and characteristics more accurately
  • Provide a better understanding of the SME sector
  • Provide pre-screening capabilities

Data quality, accuracy and completeness have always been the key to successful marketing. This applies whether you are running a straight forward mailings or enhancing your database. Having combined a wide range of data sets such as Companies House, Court information and telephone listings, we are able to offer a unique data sales service, enabling you to pin-point your target markets through a selection list of over 60 criteria.

The Equifax B2B marketing database provides:

  • One of the most extensive marketing files available, with both trading locations and head offices.
  • Data that is updated monthly and continually validated.
  • Business activity descriptions against all locations on the file (there are more 1900 classifications) as well as the UK 92 Standard Industry Classifications to give greater flexibility in targeting prospects.
  • Working from home indicators
  • Number of employees
  • Premise type indicators
  • Year of commencement
  • Financial information
  • Month of year end
  • Auditors & bankers

A Directors at home database of 1.7m (suitable for mailing for Business related marketing only), screened against Mailing and Telephone Preference services. This can be enhanced with our consumer marketing database products. Executive "officer" appointments available against all Limited Companies on the B2B database. Output can be made available in many computer formats, from mainframe tapes for large selections, to files that can be e-mailed and read using PC applications (spreadsheets and databases, for example).

For your own B2B direct marketing campaigns, we offer a range of list rental arrangements and can supply data in a variety of formats and media outputs.

Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.
Next Steps

Return to: Page Section Navigation