B2B Marketing Data Sales
Data quality, accuracy and completeness have always been the key to successful marketing. This applies whether you are running a straight forward mailings or enhancing your database.
Having combined a wide range of data sets such as Companies House, Court information and telephone listings, we are able to offer a unique data sales service, enabling you to pin-point your target markets through a selection list of over 60 criteria.
The Equifax B2B marketing database provides:
- One of the most extensive marketing files available, with both trading locations and head offices.
- Data that is updated monthly and continually validated.
- Business activity descriptions against all locations on the file (there are more 1900 classifications) as well as the UK 92 Standard Industry Classifications to give greater flexibility in targeting prospects.
- Working from home indicators
- Number of employees
- Premise type indicators
- Year of commencement
- Financial information
- Month of year end
- Auditors
- Bankers
- A Directors at home database of 1.7m (suitable for mailing for Business related marketing only), screened against Mailing and Telephone Preference services. This can be enhanced with our consumer marketing database products.
- Executive "officer" appointments available against all Limited Companies on the B2B database.
Output can be made available in many computer formats, from mainframe tapes for large selections, to files that can be e-mailed and read using PC applications (spreadsheets and databases, for example).
For your own B2B direct marketing campaigns, we offer a range of list rental arrangements and can supply data in a variety of formats and media outputs.
For more information about our B2B Marketing Services, call us on 01274 514800 or email at marketingservices.uk@equifax.com.
