EQUIFAX FURTHER DEVELOPS RELATIONSHIP WITH MARKETINGFILE.COM
Providing a comprehensive source of consumer data for direct marketing
Equifax has agreed contract to provide MarketingFile.com, Europe’s largest online source of direct marketing data, with it’s UK consumer prospect database, Dimensions. Dimensions contains information on over 35 million individuals and now provides MarketingFile.com with the biggest UK consumer database on its website. The new list contains a valuable source of financially related information on individuals and provides a key advantage for companies that aim to promote financial or insurance-based services.
MarketingFile.com is the leading UK online marketplace for direct marketing data. With 50,000 registered users, MarketingFile.com appeals to both large and small businesses, especially those looking for smaller quantities of data or needing information urgently. There is no minimum order size and lists can be downloaded instantly.
Chris Loveys, Director of MarketingFile.com comments, “By working with Equifax we aim to secure our position as the leading online provider of direct marketing data. The Equifax Dimensions database provides us with over 35 million records, giving us a significant competitive advantage. It is essential that we maintain a high level of accurate information and Equifax’s consumer list provides our customers with unique information not available anywhere else on the website. I believe it will appeal particularly to IFAs, mortgage and insurance brokers and other financial intermediaries”
Ian McKinnon, Director of Information Services of Equifax explains, “As our new list contains unique information on individuals and their credit status, MarketingFile.com will now be able to provide a valuable service to a range of companies, including financial, insurance and utility companies. This helps them target more profitable consumers and increases the quality and range of consumer information offered by MarketingFile.com.
“Our Dimensions database contains data including risk scores, aggregated CCJ information and socio-economic indicators. The Dimensions database is updated on a monthly basis, ensuring we only provide the most current and fully comprehensive information to help businesses stay ahead of the competition.”
ENDS
November 2003
