EQUIFAX WINS NEW CONTRACT WITH MARKETINGFILE.COM
Providing them with a powerful source of direct marketing data
Equifax has been awarded a new contract to provide MarketingFile.com, Europe’s largest online source of direct marketing data, with a comprehensive business database. Equifax’s Business-to-Business (B2B) list contains information on over 3.3 million UK limited companies and now provides MarketingFile.com with the biggest UK business database on its website. The new list contains the location of businesses operating from residential addresses, providing a key advantage for companies that aim to target home offices.
MarketingFile.com is the leading UK online marketplace for direct marketing data, using lists supplied by various information providers, including Equifax. With 40,000 registered users, MarketingFile.com appeals to both large and small businesses, especially those looking for smaller quantities of data or needing information urgently. There is no minimum order size and lists can be downloaded instantly.
Chris Loveys, Director of MarketingFile.com comments, “By working closely with Equifax we aim to secure our position as the leading online provider of direct marketing data. The Equifax B2B database provides us with over 3.3 million records, giving us a significant competitive advantage. It is essential that we maintain a high level of accurate information and Equifax’s B2B list provides our customers with half a million more records than its nearest competitor on the site.”
Ian McKinnon, Director of Information Services of Equifax explains, “As our new list contains unique information of businesses with residential addresses, MarketingFile.com will now be able to provide a valuable service to a range of companies, including IT, financial, insurance and stationery companies. This helps them, especially those targeting home workers, to widen their customer base and increase the quality of information offered by MarketingFile.com.
“Our business-to-business database contains data including trading location details, company information from Companies House and data derived from our commercial risk database, such as CCJs and credit limits. The business-to-business database is updated on a monthly basis, ensuring we only provide the most current and fully comprehensive information to help businesses like MarketingFile.com stay ahead of the competition.”
ENDS
June 200
