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EQUIFAX B2BCONNECT™ PUTTING THE SPOTLIGHT ON BUSINESS MARKETING

Equifax continues to enhance its B2B Marketing Services offering at the IDMF

London 1st May 2007 – The B2B market faces many of the same challenges as the consumer marketing sector; the need for fast, cost-effective access to the most up-to-date information, providing an insight into customers’ needs and behaviours. Responding to the growing value of the B2B market for a wide variety of products and services, Equifax is featuring Equifax B2BConnect™ at the IDMF this year.  It applies the same proven principles and expertise already established for Equifax’s consumer marketing services to the B2B sector.

Equifax B2BConnect™ provides business marketers with the most comprehensive, descriptive and up-to-date information source on the UK's business community. Combining the wealth of Equifax’s financial and commercial risk management information with data on company directors, B2BConnect™ equips marketers with the fullest, most accurate picture of both their current and potential business customers.

Equifax’s B2B Marketing Services have been specifically designed to enable marketers to:

  • Identify the best prospects, including pre-screening, to ensure campaigns are effectively and cost-effectively targeted
  • Gain a better understanding of their existing customers and marketplace
  • Analyse their customers’ profitability, purchasing profile, buying behaviour and characteristics more accurately
  • Gain a better understanding of the SME sector as a whole

Chris Sherlock, Head of Marketing, Equifax comments, “Equifax B2BConnect™ offers marketers detailed and accurate information that can be delivered to meet their needs. Information can be combined with existing customer data to help marketers gain a clear picture of their customers and prospects – the key to cost-effective marketing campaigns and customer retention. By harnessing the power of our databases, Equifax continues to help business marketers develop a tailored solution that will give them the competitive edge.”

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