EQUIFAX HELPS MARKETERS CONNECT TO LIFE
Focus on Life Stage Marketing at IDMF 2007 Visit Sand No E900
London 1st May 2007 – Equifax, leading provider of direct marketing services, will be focusing on the crucial area of life stage marketing at this year’s International Direct Marketing Fair. ‘Connecting to Life’ will be the key theme for the Equifax stand, presenting a range of solutions that both tackle the depletion of marketing data from other sources and provide effective data suppression where it’s needed. An innovative new campaign management and analysis tool, LifeSite™, will also be launched by Equifax at IDMF, designed to empower marketers to run campaigns more cost-effectively.
“The direct marketing industry continues to be challenged by restrictions on consumer marketing data sources”, confirmed Chris Sherlock, Head of Marketing, Equifax. “However, over the last few years Equifax has effectively demonstrated that we have a wealth of prospect data sources that can fill the gaps. In particular, we firmly believe that life stage marketing is absolutely crucial and we will be placing a great deal of emphasis on this activity at IDMF.”
Equifax’s goal is to give marketers the ability to target prospects at a time when they are most responsive to direct marketing offers. Added to that, the power of Equifax’s pre-screening and suppression services means that time and money is not wasted mailing unsuitable or gone-away prospects and customers.
The key initiatives to be featured at IDMF by Equifax will include:
Equifax ConnectSelect™ – The depletion of consumer data available for marketing has had a significant impact on prospect marketing activity. ConnectSelect™ offers the most up to date prospect data in the marketplace enabling marketers to target consumers at key life stages, from moving home to having children.
Equifax LifeSite™ – IDMF 2007 also sees the launch of Equifax’s unique Campaign Management Tool. A web browser based tool, Equifax LifeSite™ utilises powerful campaign management and analysis tools. When combined with leading-edge data sources, such as Equifax ConnectSelect™, or other customer provided data sets, it provides all the tools needed to analyse prospect and customer data, generate and execute marketing campaigns, and monitor the results.
Equifax Connect-In™ – New movers are acknowledged to be a prime source for all forms of consumer marketing. Connect-In™ provides approximately 100,000 new home occupier addresses each month, offering service providers a unique opportunity to extend highly targeted offers to new home occupiers.
Equifax disConnect™ and Equifax reConnect™ – Gone away customers and prospects continue to undermine the cost-effectiveness of marketing campaigns. Equifax offers marketers the ability to track goneaways to their new address using reConnect™ via disConnect™.
Equifax B2BConnect™ – Launched at last year’s IDMF, B2BConnect™ now provides an extended range of financial selection criteria for targeting businesses of all sizes. This includes a credit limit, risk indicators and other detrimental financial information, enabling business marketers to assess prospects’ financial circumstances.
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