UNIQUE CAMPAIGN MANAGEMENT TOOL AIMS TO INCREASE ROI FOR MARKETING CAMPAIGNS
Equifax LifeSite™ puts more knowledge into campaign management
London 1st May 2007 – Equifax, the leading marketing information provider, is tackling the challenge of achieving optimum campaign management with its new, unique campaign management tool: LifeSite™.
This innovative marketing solution allows mid-size firms and new entrants to create marketing campaigns that compete with big, established players. Utilising web-browser based technology; LifeSite™ eliminates the need for high entry start-up costs. And the web-based design means that it is simple and quick for marketers to increase ROI and reduce wastage by gaining more knowledge about campaign performance.
Designed using Equifax’s extensive marketing expertise, LifeSite™ offers the marketing industry fast, effective, low-cost campaign management, which means start-ups can be up and running in days. In addition, small businesses can create complex, multi channel and multi-step campaigns within limited budgets.
“LifeSite™ provides marketers with all the tools they need to analyse prospect and customer data, generate and execute marketing campaigns and monitor results,” confirmed Chris Sherlock, Head of Marketing, Equifax. “The low cost, flexible tools are available as standalone products or as part of Equifax’s prospect pool solution – ConnectSelect™, providing a unique level of consumer information.”
ConnectSelect™ offers a database of up to 38 million consumer prospects containing almost 300 variables including residency indicators, demographic, life stage alerts and motivations. LifeSite™ can help marketers create, execute and analyse campaigns that run directly against Equifax ConnectSelect™ for unprecedented speed, ease and effectiveness.
Key features of LifeSite™ include:
- Graphical campaign and list build functions for simple to complex campaign management
- A unique and highly intuitive graphical interface to simplify the development of even the most complex campaigns
- The facility to produce list counts in real-time at any stage of a campaign
- A full suite of analytic tools, providing insight into customer, prospect and campaign data
- A unique KPI framework to monitor performance against key targets
- Web based access to hosted marketing data sources and tools, minimising impact on internal resources and reducing the time taken to take a campaign to market
- Sophisticated modelling software to segment and profile customer and prospect data
- Simple pricing, based on a per seat licence
“Marketers need the highest quality data in order to create effective campaigns – however the entry cost for quality campaign management tools has been prohibitively high”, confirmed Chris Sherlock.
“Equifax LifeSite™ exploits the real strengths of web-based technology to enable users to analyse customer and prospect data using powerful predictive models for targeting specific communications. And crucially, at a very low entry cost LifeSite™ brings together Equifax’s marketing expertise and our vast databases of information to deliver a unique and innovative tool for the marketing industry, helping users maximise the effectiveness of their campaigns.”
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