EQUIFAX HELPS THE BANKING INDUSTRY TACKLE IDENTITY FRAUD, WHILST IMPROVING ONLINE CUSTOMER COMMUNICATION
Electronic identity authentication & digital certificate solution brought to online banking market
London, 2nd May 2007 – Equifax, the leading consumer credit information and identity verification service provider has launched its SecureMark electronic authentication and digital certificate solution for the online banking market. This solution will significantly improve the ease, speed and security of communicating and transacting with customers online and help reduce identity fraud.
As more and more consumers use the Internet for their day-to-day banking needs, issues around the security as well as the speed and efficiency of the process bring several challenges to the banking industry. Equifax addresses these challenges directly through its electronic identity authentication and digital certificate solution, SecureMark.
“Whilst the Internet can provide a fast and convenient method for consumers to deal with banks, it brings with it several risks, not least that of identity fraud”, comments Neil Lewis, Head of ID & Fraud Products, Equifax. “Banks need a cost-effective solution that helps them to reliably authenticate individuals online, enables the electronic signing of documents and allows customers to carry-out their day-to-day banking transactions online, with ease and security. Equifax SecureMark meets these needs by providing consumers with a digital certificate that banks can use for on-going communication with their customers, negating the need for complex login procedures. It even enables the electronic signing and transmission of important documents such as loan agreements.”
Designed to be seamlessly embedded within a bank’s own online banking processes, the Equifax SecureMark electronic authentication and digital certificate solution utilises Equifax eIDverifier. This is a robust, patented identity verification system that authenticates the consumer online before issuing a digital certificate for use in online communication and transactions. Importantly, Equifax is the only provider in the UK accredited with meeting the requirements for authenticating an individual online and providing a certificate under the Electronic Communications Act and the Electronic Signatures Regulations.
Lewis concludes: “By using Equifax SecureMark digital certificates, banks will be able to cost-effectively offer consumers the facility to bank online with ease and confidence. We believe this will significantly enhance the customer experience as well as improve the bank’s acquisition and retention of customers, whilst minimising the risks of identity fraud.”
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Notes to Editors
For further press information please contact: Claire Foster, Kate Clements or Wendy Harrison at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email: claire@harrisonsadler.com
About Equifax
Equifax Inc. is a global leader in information technology that enables and secures global commerce with consumers and businesses. We are one of the largest sources of consumer and commercial data. Utilizing our databases, advanced analytics and proprietary enabling technology, we provide real-time answers for our customers. This innovative ability to transform information into intelligence is valued by customers across a wide range of industries and markets. Headquartered in Atlanta, Georgia, Equifax employs approximately 4,600 people in 13 countries throughout North America, Latin America and Europe. Equifax was founded 107 years ago, and today is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX. .
Equifax. Information That Empowers.
