Digital Hub: Create better digital advertising experiences and reduce acquisition costs
In an ever-more competitive e-commerce market (especially during the sales periods both
before and after Christmas) and with customer acquisition costs on the rise1, it has never
been more critical to use data to listen and respond to your prospects and customers,
ensuring your digital advertising is pertinent and timely, thereby improving core marketing
measurements and ultimately driving cost efficient sales.
To help you with this challenge, we’ve developed Digital Hub. It’s a powerful solution for
marketers that uses real-time data to enable targeted digital advertising directly to those
actively researching, browsing or planning to apply for products online.
By joining Digital Hub, you will gain the benefit from the rich data of internet browsing
behaviours and website engagement from millions of devices, to uniquely understand the
intent of your potential customers. As a result of being a Digital Hub member, you are able
to promote your most relevant products, at the right time and with a new level of focus to
your desired target market audiences. Enabling a new level of granularity to your
advertising pricing strategy.
Designed for companies from a variety of sectors (including financial institutions, retail,
automotive, utilities and insurance), the performance of marketing campaigns using the
Digital Hub have been exceptional…
For example, digital advertising conversion using the Digital Hub performed five times
better than other commonly used platform. Additionally, by targeting the right
advertising, to the right customers, at the right time and the right price, our clients have
seen dramatic improvements in cost per acquisition (CPA), with the hub’s lowest CPA to date being just £1.51.
It’s easy to get up and running with a trial, so if you would like to find out more contact us.
1. Internet Trends 2019, Mary Meeker, slide 28, Customer Acquisition Costs in Highly Competitive Markets (https://www.bondcap.com/report/itr19/#view/28)