Press Releases



Competition launched as part of new collaboration to give financial advisers greater market intelligence

London, 30th January 2012 - MyTouchstone, the market leading IFA database which is operated by the wealth and investment intelligence services division of Equifax, is launching a competition for independent financial advisers in partnership with FE Analytics, the award-winning online fund research and monitoring tool. Anyone registering or updating their details on MyTouchstone in February 2012 will automatically be entered into a prize draw to win an annual license to FE Analytics.

The competition is the first of a number of initiatives being developed jointly by MyTouchstone and FE Analytics to provide advisers with valuable new market intelligence. This includes a new Fund Focus page on the MyTouchstone website, featuring a range of data reports from FE to give IFAs unique insights into trends in their markets.

“This is a hugely exciting collaboration that brings together 2 leading market intelligence businesses to provide IFAs with valuable intelligence on fund purchase and performance trends” said Geoff Greensmith, Strategic Development Director for Equifax responsible for MyTouchstone. “Over 10,000 IFAs already use the MyTouchstone website to better understand the markets in which they operate and this partnership with FE is the start of an aggressive development plan aimed at providing ever more compelling content for intermediaries.”

MyTouchstone is the first truly collaborative marketing database ever constructed for the IFA sector. Powered by the collective sales data of 77 major product providers, fund managers and platforms it gives IFAs an unprecedented insight into their marketplace. Sales data is further enhanced with inputs from thousands of IFAs, creating an information source that will transform the way they promote and run their business.

Commenting on the new partnership with MyTouchstone, Matthew Surfleet, Commercial Director for FE, said: “FE is really excited to be a part of the MyTouchstone portal. The partnership and competition offers users integrated content from both organisations, making it even easier for advisers to access high quality fund information and documents.”

To qualify for the free prize draw, IFAs simply need to register or update their details on MyTouchstone by 29th February 2012


For further press information please contact: Jen Thorneywork, Clare Watson or Wendy Harrison at HSL on 020 8977 9132 or Email:

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit

IXI, Workload and MyTouchstone

Equifax Inc acquired US wealth data specialist, IXI, at the end of 2009. The IXI Corporation has been directly-measuring consumer wealth in the U.S. for the past 15 years.

Now, the unique combination of UK wealth business, Workload, acquired by Equifax UK in 2011 and IXI is set to bring an unparalleled understanding of consumer wealth and purchase behaviour to the UK for the first time.

Workload is the UK’s leading provider of strategic IFA intelligence to financial product providers, delivering powerful benefits to its users. It operates a shared investment product data exchange with information provided by over 90 of the UK’s leading financial services companies. It also operates the MyTouchstone database which is powered by the collective sales data of 77 major product providers, fund managers and platforms and inputs from thousands of IFAs to help IFAs understand how they perform compared to the other IFAs in their post area and across the UK.