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Product Overview - Business - Equifax Marketing Connections

Product Overview

Equifax Marketing Connections can help you improve your campaign performance by enabling you to better target consumers that match your credit profile and whose application is likely to be accepted.

With more than 800 characteristics, Equifax Marketing Connections allows organisations like yours to effectively identity verify, pre-screen, profile and segment their marketing lists.

Key characteristics include:

  • Credit searches, CCJs and bankruptcies
  • Default and delinquent
  • Early arrears
  • Credit card behavioural data
  • Risk Navigator Risk scores
  • Demographic classifications

Equifax Marketing Connections can help you:

  • Reduce costs – less direct mail is sent to unsuitable targets
  • Reduce risk and fraud – target only those whose ID you can verify and who meet your credit profile
  • Protect your reputation – reduce the number of consumers that fail your credit application process



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