Equifax marketing services

Equifax provides a limited number of services which assist our clients with their marketing activities. This page helps you to understand how your data might be used as part of these services, and more importantly what we don’t do with your data.

What we don't do

Equifax does not disclose your credit file or any ‘credit derived’ personal data for the purposes of direct marketing.

This means that we will not share the personal data we receive about you from banks and other lenders (for example, details of your financial standing) in order to enable clients to send you direct marketing communications.

Equifax also does not collect or sell email or telephone marketing lists, and we have never provided marketing services of any sort to political or charitable campaigns.

How does Equifax use my data for its marketing services?

The only marketing service we provide which involves the disclosure of your name and any other personal data to clients, is the supply of the Open Register and the information derived from it.

The Open Register is the version of the Electoral Register that is available to anyone who wants to buy a copy and includes only the names and postal addresses of everyone who is registered to vote in public elections who have not ‘opted-out’ of being on the Open Register. Our clients are permitted to use this information to conduct postal marketing.

When you registered to vote, you will have been given the option to opt-out of having your details placed on the Open Register. If you did not opt-out, your data can be used by any company for commercial purposes (including direct marketing).

You can ‘opt-out’ from appearing on the open register at any time by contacting your local Electoral Registration Office. Please be aware however, that while choosing to be removed from the open register will prevent companies having access to those details in the future, companies may continue to send you marketing communications using information they have previously obtained.

In any case, you have the right to ‘opt-out’ from receiving these communications by notifying the relevant sender.

Further information about the Open Register (including details of how to opt-out) can be found at the following government website: https://www.gov.uk/electoral-register/opt-out-of-the-open-register

Other marketing services

Equifax also provides clients with a list of properties that are publicly listed as being available for sale or rent. 

The information we provide does not include the name or any other personal data of the residents, landlords or owners of the properties, but our clients may decide to match addresses to the information they already hold about their customers. 

Our clients may use this information (where permitted by law) to send marketing relevant to a recent or impending home move (for example, installation or migration of broadband services). 

Our own marketing activities

Where Equifax has a direct relationship with you (for example, because you subscribe to receive your monthly credit report), we may provide our own marketing to you because you have consented to receive it. You can also opt out of this at any time by contacting us.

Want to know more?

For more information about our marketing and other services, including a summary of our clients, how long we retain data, and details of your legal rights (including how to submit a data subject access request), please refer to the ‘Equifax Information Notice (EIN)’, available at:  https://www.equifax.co.uk/ein