10% of shoppers leave gift buying until Christmas Eve
Equifax urges consumers to avoid panic buying in order not to blow their budget
The Christmas shopping season is in full swing, but a new survey* from Equifax, the consumer credit expert, reveals that 10% of shoppers will still be buying gifts on Christmas Eve. Leaving the seasonal shopping until the last minute increases the risk of blowing the budget in order to make sure there’s something under the Christmas tree. Equifax warns consumers to plan ahead to avoid having to pay off unnecessary Christmas debts in 2017.
When asked if they would be buying five or more presents on Christmas Eve, men (11%) were slightly more likely to be last minute shoppers than women (10%). Perhaps surprisingly, the over 55s are less organised than younger shoppers with 12% gift buying on Christmas Eve, compared to 8% of 18 to 24 year-olds.
Londoners and the Welsh (16%) are the most likely to hit the shops in a panic, compared to just 6% of consumers from the East of England. Shoppers in the North (12%) are the next region most likely to do their festive gift buying late, but people in the Midlands are far more organised, with only 7% still buying five or more gifts on Christmas Eve.
"Planning ahead is likely to ensure that you can bring Christmas in on budget,” explains Lisa Hardstaff, Equifax credit information expert. “There’s no use bagging a few bargains on Black Friday, only to blow the budget in a panic on Christmas Eve. Leaving gift buying to the last minute means there’s a temptation to spend more and put it all on credit card."
*Source Equifax survey of 1897 adults who celebrate Christmas.18th - 19th October 2016.
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