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Marketing Enrich

Gain a real-world perspective on who your customers are, how they live, and what drives their purchasing decisions.
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Product Overview

Marketing Enrich, powered by Sagacity, enables you to append relevant, attribute-rich data to your existing customer base, to help you better understand and communicate with your audience. You can personalise postal communications, uncover cross-sell and up-sell opportunities at the right time based on need, and gain valuable insights into what your customers are interested in, where they spend their money, and their lifestyle preferences.
The Challenge

Marketers Face a Range of Challenges

Today's marketers grapple with understanding and segmenting customers effectively, often due to poor data quality and a lack of crucial information. This makes it hard to predict behaviours, recommend the right products, and personalise campaigns beyond basic segmentation. Marketing Enrich solves these challenges by providing insights into your customers' identities and preferences, reducing marketing waste and enabling more impactful communications.

Key Benefits

Enrich Your Data 
Append over 900 lifestyle, demographic,
financial and behavioural attributes across
individual, property and postcode levels.
Rich Customer Insights
Gain new data-driven insight into your
customers to improve communication
and engagement.
Unlock Deeper Segmentation
Create enhanced segmentation opportunities
and identify different cohorts within your
existing customer base.
Drive Growth
Identify new cross-sell and upsell opportunities to trigger marketing and business decisions.
Pinpoint & Prioritise High-Value Customers 
Prioritise high-value customers with greater
targeting precision.
Flexible, Modular Data Packages

What Marketing Enrich Delivers

A powerful resource for segmentation, campaign targeting and growth. It is delivered via four flexible, modular data enhancement packages that can be combined to meet your specific needs.

Flexible, Modular Data Packages

What Marketing Enrich Delivers

A powerful resource for segmentation, campaign targeting and growth. It is delivered via four flexible, modular data enhancement packages that can be combined to meet your specific needs.
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What Marketing Enrich Delivers

A powerful resource for segmentation, campaign targeting and growth. It is delivered via four flexible, modular data enhancement packages that can be combined to meet your specific needs.
Enrich Core
Over 45m UK records with predictive attributes for detailed consumer understanding.
Enrich Geo
Location-level insights: Understand community social and economic concerns.
Enrich Property
Property intelligence: Home type, history, energy, enabling marketing relevance.
Enrich Postcode Indicators
Postcode insights: Aggregated individual/household data for broad segmentation.

Related Resources

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Customer Data Challenges? We Make Understanding Simple.

For effective marketing, you need deep customer insight and precise audience targeting. This means less waste and better ROI. Our solution transforms your data, enriching it with attributes for powerful segmentation and campaign targeting. Connect with the right people, at the right time, in the right way through intelligent prospecting and precision enrichment.
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Speak to us about how we can help you gain greater data insights to enable more effective, targeted marketing.