Data Driven Marketing

Privacy-first, intelligent marketing

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Our Marketing Intelligence Capabilities

The Equifax Marketing Intelligence Suite offers privacy-first, data-driven solutions that activate intelligent marketing strategies with proprietary data and technology.

With Equifax, privacy doesn’t have to be at odds with personalisation. Make informed decisions about your marketing strategy using data insights. Arm yourself with the right data and tools to reach audiences with privacy-first campaigns that improve ROI and share of wallet.

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What Sets Us Apart

Understand
Your customers and markets.
Reach
Audiences with privacy-first personalised interactions.
Optimise
Strategies and expand into new markets.

Privacy-First Data-Driven Marketing

Meet consumer expectations for privacy-conscious, highly personalised marketing.
Understand:
  • Discover new audience segments and market opportunities.
  • See how you benchmark compared to competitors.
  • Build detailed customer profiles using transaction data.

Reach:
  • Pinpoint your audience with non-Personally Identifiable Information (non-PII).
  • Reach audiences across a wide array of digital and traditional channels.
  • Pre-screen potential customers based on financial eligibility.

Optimise:
  • Understand campaign performance with measurement and attribution tools.
  • Improve campaign effectiveness with real-time data and custom analytics.
  • Expand into new domestic and international markets with detailed business intelligence.

Choose from our Range of Proprietary Data and Technology Solutions

Anonymised Data

We can provide anonymised transaction data and proprietary marketing analysis - covering both business and consumer information.
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Technology and Consulting

Access our leading-edge data-driven marketing insights, technology, and consulting services.
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What Can We Help You Do?

Take your Next Step

In just weeks, you can see campaigns that reach your audience and deliver ROI.
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Download our Product Guide

The Equifax Marketing Intelligence Suite.
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