Product

Target Prospect

Target and acquire new customers with GDPR-compliant prospect data.
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Product Overview

Target Prospect, powered by Sagacity, is a leading UK consumer dataset for direct marketing, featuring 45M individual records and 35M postal addresses. Enhanced with Equifax Open Banking data, it offers unprecedented insights into spending behaviours and financial signals, helping you identify, target, and acquire the right prospects effectively.
GDPR-Compliant Data and Open Banking Insights

 Targeted Customer Acquisition

Target Prospect provides access to comprehensive, GDPR-compliant UK consumer data for direct marketing. It enables confident reach to new audiences, helps identify and target the right prospects, and offers deep insights into spending behaviors and financial signals via Open Banking data. This improves campaign efficiency, ROI, and customer experience.

*Data is collected for specified, explicit, legitimate purposes and processed compatibly under Article 5.

Key Benefits

Access to Highly Responsive Prospect Data
The data is permissioned for direct postal mail use, supporting users to confidently reach new audiences.
GDPR Compliance
All data is collected for specified, explicit, and legitimate purposes and processed compatibly under Article 5 of GDPR, with a complete audit trail and permission code for every data point. This ensures confidence in reaching new audiences.
Time and Resource Savings
Target Prospect uses relevant, up-to-date prospect records, helping users save time and resources.
Improved Campaign Efficiency and ROI
Targeted selections are based on robust insights. This allows for more personalised campaigns and higher conversion rates.
Better Customer Experiences
By using relevant data, Target Prospect helps deliver better customer experiences with relevant, impactful communications.
Reach, Engage, Convert

Data-Driven Prospecting

When it comes to acquisition, reach alone isn't enough. Today's marketers need reliable, relevant data to connect with new audiences in meaningful, effective ways.

That means knowing:

  • Who your next best customer is
  • Where to find them
  • What motivates them to engage
  • How best to communicate with them

Prospect Connect uses data-driven intelligence to identify new prospects, aligning with existing customer segments for personalised campaigns and higher conversion rates.

What Target Prospect Delivers

Age, Income, Life Stage and Household Composition
Hobbies and Interests
Shopping Habits and Financial Product Usage
Charity Donations and Pet Ownership 
Utilities, Telecoms, Automotive and Insurance Renewal Data
Home Mover Triggers, Property Characteristics and More
Catalogue Retailer 

Smart Profiling Drives Record Result 

A national retailer aimed to grow its customer base. Using Target Prospect™, they profiled existing high-value buyers. This model sourced prospects from a 45M+ UK consumer database. Campaign data was pre-screened for accuracy (e.g., home mover, deceased suppression) , and continually improved by feeding back responder data. This led to campaigns exceeding ROI targets.

Related Resources

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Target Prospect™
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Target and Acquire New Customers with GDPR-Compliant Data

In today's market, reach isn't enough; you need reliable, relevant data to connect with new audiences effectively. Target Prospect helps you identify your next best customer, where to find them, what motivates them, and how to communicate best. It improves campaign efficiency and ROI through targeted selections based on robust insights, ensuring better customer experiences with fewer irrelevant communications. 
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The personal data that you provide via this form will be processed in order to deal with your enquiry and for marketing purposes unless you have opted-out of receiving marketing communications. As a result of this processing, your personal data may be transferred to countries outside of the UK and European Economic Area (EEA). Please see the Equifax Credit Reference and Related Services Privacy Notice for more information about how we will process your personal data.

To access your Personal Credit Report, visit https://www.equifax.co.uk

To query your Personal Credit Report or get help, visit https://help.equifax.co.uk/EquifaxOnlineHelp/s/

To access your business credit report, download our Business Report form and return your completed form to us via post or email using the information provided on the form.

Send an email to our customer service team via hello@equifax.com and we'll get in touch with you directly.

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Connect with our team to discover how Target Prospect can meet your business needs.
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Speak to our experts about supporting your business with greater data insights with more effective targeted marketing.