Marketing Enrich and Target Prospect

The brochure introduces Equifax's Marketing Enrich and Target Prospect solutions, which are powered by Sagacity and designed to help businesses improve their marketing efforts. Marketing Enrich™ allows users to enrich their existing customer data with over 900 attributes, including lifestyle, demographic, and financial information, to better understand and communicate with their audience. Target Prospect™ is a GDPR-compliant consumer dataset that enables businesses to acquire new customers through highly targeted direct mail campaigns. The benefits of these products include improved campaign performance, better customer segmentation, and increased ROI.