Target Prospect™

Target Prospect™, is a comprehensive consumer dataset for direct marketing acquisition in the UK. It contains over 45 million individual records and 35 million postal addresses, helping businesses identify, target, and acquire new customers. The data is GDPR-compliant and enhanced with insights from Equifax's Open Banking data, which helps users understand spending behaviours and financial signals. Key benefits include improved campaign efficiency and ROI through targeted selections and the ability to reach new audiences with confidence