Marketing Enrich and Target Prospect solutions, support businesses to build smarter marketing campaigns. Marketing Enrich lets users append over 900 lifestyle, demographic, and financial attributes to their existing customer data, enabling enhanced segmentation and personalisation. Target Prospect offers a comprehensive, GDPR-compliant consumer dataset with over 45 million records to help businesses acquire new customers through targeted direct mail. Both solutions use real-world insights from Open Banking data to improve campaign engagement and drive ROI.