Due to COVID-19 the world is facing another global recession which will likely result in an increase in debt and vulnerable customers (either personally or financially). Companies need to find ways to proactively identify and manage vulnerability within their customer base and one way this is possible is through the use of data. Knowing how to find customers who may need a little extra support is important but also knowing how to offer that support becomes a skill businesses will need to learn. Find out more about this subject above.