Product Overview

Digital Trust helps prevent digital fraud without causing friction to the user experience.

From the moment the device connects to your site or app, Digital Trust expertly identifies devices that demonstrate risky attributes, detect evasive behaviours and can track a history of fraud.

Digital Trust leverages device history from over 65 million* detailed fraud reports from a global network of 6,000 security analysts providing information on over 7 billion known devices.

*Verify Customer Information brochure, Equifax, 2023 

How It's Used

Fingerprint check
Check the user's device 'fingerprint' in real time against an extensive global database to identify any associated fraud.
Manage Risk
Review risky connections, including any devices hiding behind anonymising technology, including proxy servers, encrypted networks and mobile emulators.
Reduce Friction
Make informed decisions to reduce fraud without compromising your customer experience.

Key Stats

£2.2bn
The value of internet retail sales in the UK, in October 2022¹
68%
Of UK consumers, used their mobile device for e-commerce, in 2022¹
38%
E-commerce value of all retail sales by 2025 (current predictions)¹

¹Statista.com

How Equifax Digital Trust Helps

Make assured decisions more quickly
Access the world’s largest cross-sector network to identify real-time device insights.
Customise your process
Complete configuration to help you identify your fraud and device risk types.
Effective PII alternative
Benefit from a trusted alternative to protect your business when PII isn't available.
Add an extra layer of protection
Seamless integration with identity and risk management products, using JSON API.
Competitive and usage-based prices
Customise it your way and pay for only what you need.

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Need Help Deciding?

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Contact Us

Discover how Equifax Digital Trust can help protect your business from fraudulent transactions on risky devices.

Learn More About Digital Trust

Download the Digital Trust brochure to learn more about how we can help protect you from risky devices.
View Brochure