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Open Banking Marketing Insights

Marketing in a privacy-first world; our data and tools can help you reach audiences with privacy-first driven campaigns
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Product Overview

Brands are dealing with customers who are sceptical about sharing their personal information, but who still want to see marketing tailored to them. Our innovative approaches to banking transaction data allow brands to serve the right message at the right time, while still protecting user privacy. A new generation of solutions that is helping brands meet the privacy / personalisation challenge.

Marketing in a Privacy-First World

Open Banking deployed as part of the Equifax Marketing Intelligence Suite offers a privacy-first, data-driven solution to help you activate intelligent marketing strategies. By using our vast data set of real-time anonymised transaction data we can identify as well as continuously review and analyse your audience segments, giving you heightened insight into who you are targeting and potential new target groups.

Marketing in a privacy-first world; our data and tools can help you reach audiences with privacy-first driven campaigns.

Understand
Your customers and markets.
Reach
Audiences with privacy-first personalised interactions.
Optimise
Strategies and expand into new markets.

Data-driven Marketing Analytics Solutions 

Data is everywhere, but it’s what we do with it that makes the difference. We are experts in analysing data of all different shapes and sizes, and we manage billions of varied data points from across the globe on a daily basis. We use this data to simplify the complex and deliver continuous growth for our clients. 

What if you could...?

The Equifax Marketing Intelligence Suite offers privacy-first, data-driven solutions that activate intelligent marketing strategies with our proprietary data and technology. Real-time transaction data, through Open banking connections, allows us to continuously review and analyse your audience segments, giving you heightened insight into who you are targeting and potential new target groups.
  • Understand audiences, your market and compare competitors: Connecting with your audience is difficult when you don’t have a complete picture of who they are and what they like. Equifax can help you to deeply understand your audience, market, and competition without compromising privacy. 
  • Reach more customers with privacy-first interactions: In a world where personalised experiences are paramount and data privacy is non-negotiable, Equifax offers a balanced approach to address these challenges. Our solutions reach the right audiences with compliantly personalised experiences. 
  • Expand and grow into new markets: Optimising marketing strategies can be tricky and time-consuming. With Equifax you will be armed with data-driven decision-making, enabling you to optimise strategies, course-correct in real-time, and unlock strategic growth opportunities.

Connect with Audiences; See How You Compare to Competitors

Connecting with your audience is difficult when you don’t have a complete picture of who they are and what they like. Equifax can help you to deeply understand your audience, market, and competition without compromising privacy. Our solutions enable you to create marketing strategies with precision, ensuring you connect effectively with your audience.

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Unlock the power of bank transaction data for customer targeting and campaign activation.
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