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Market Intelligence

Access real spending patterns from 10 billion banking transactions, giving you deeper customer and competitor insights
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Product Overview

Get accurate market insights based on real UK banking data, not surveys. Our platform analyses over 10 billion transactions helping you understand true customer behaviour and market dynamics.

You'll see exactly how customers spend, when they switch providers and what makes them stay. Plus, you can track your market position against competitors and spot new opportunities before they emerge.

Better Decisions Through Real Customer Spending Insights

Know exactly how customers spend, save and switch between providers. We'll show you genuine transaction data helping you spot opportunities your competitors might miss.

Of course, surveys and focus groups tell you what customers say they do. But we show you what they actually do. You'll see their complete financial behaviour—from regular spending patterns to life's big purchases. That means more accurate forecasting, better targeting and smarter growth strategies.

Enhanced Market Intelligence

Lead your market with exclusive intelligence
Understand True Customer Behaviour
Get a complete view of customer spending habits and financial decisions. Track income levels, spending patterns and share of wallet across different sectors.
Gain Competitor Intelligence
Compare customer spending versus competitors. Spot market share changes early and identify which competitors are gaining or losing ground.
Target The Right Customers At The Right Time

Find your most valuable customer segments. Understand their complete spending behaviour, income levels and lifestyle patterns to create more effective marketing campaigns.
 

Make Confident Strategic Decisions
Use real transaction data to spot market trends before they emerge. Test business assumptions against actual customer behaviour and validate growth opportunities.

Enhanced market intelligence

Lead your market with exclusive intelligence
1
Understand True Customer Behaviour

Get a complete view of customer spending habits and financial decisions. Track income levels, spending patterns and share of wallet across different sectors.

2
Gain Competitor Intelligence

Compare customer spending versus competitors. Spot market share changes early and identify which competitors are gaining or losing ground.

3
Target The Right Customers At The Right Time

Find your most valuable customer segments. Understand their complete spending behaviour, income levels and lifestyle patterns to create more effective marketing campaigns.

4
Make Confident Strategic Decisions

Use real transaction data to spot market trends before they emerge. Test business assumptions against actual customer behaviour and validate growth opportunities.

Key Stats

10BN+
Transactions analysed across UK accounts
20M
UK accounts processed and monitored
800+
Unique filtering characteristics to segment data¹
¹Marketing Services Suite brochure, Equifax, 2024.
Powerful market intelligence

Trusted Data, Powerful Insights

We're not working with samples or surveys. These numbers show the real scale of our UK transaction data. By analysing billions of genuine banking transactions, we give you precise insights into customer behaviour. You'll understand exactly how people spend, save and manage their money across different sectors and regions.

Key Benefits

Make smarter decisions with real transaction data
Access True Customer Behaviour
See actual spending patterns, income levels and financial decisions across different.
Monitor Market Position Precisely
Compare your performance against competitors with exact transaction data.
Spot High-Value Customers
Identify and target profitable segments based on real income and spending power data.
Stay Ahead Of Market Changes
Identify emerging trends and opportunities through early spending pattern shifts.

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Get Ahead With Better Insight Than Your Competitors

Your competitors are probably still relying on surveys, focus groups and guesswork. Meanwhile, you could be using real transaction data from 20 million UK accounts to spot opportunities they'll miss.

That's why more businesses are switching to transaction intelligence. You'll see exactly where your customers spend, how much they earn, and when they're likely to switch providers. Plus, you'll know the moment market dynamics shift.

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Need Help Deciding?

Connect with our sales team today to get a product consultation.

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Let's show you how transaction intelligence could work for your business. Book a consultation with our experts.

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Equifax Marketing Intelligence Suite

See how else we can bring the power of our data to your marketing activity with the Equifax Marketing Intelligence Suite.

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