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Signals

Cookieless marketing platform that uses financial and location data to find and target your ideal customers
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Product Overview

Meet your growth targets with precise audience targeting that doesn't rely on cookies. Signals uses billions of non-PII data points enriched with financial indicators and geodemographic insights to find your ideal customers.

Our clients typically outperform standard in-platform audiences by 80%.¹ Plus, you'll reach valuable prospects across all browsers—including Safari, Firefox and iOS. With no upfront costs and instant setup, you can start improving your marketing ROI today.

¹Marketing Services Suite brochure, Equifax, 2024.

Future-Proof Marketing In A Cookieless World

Getting your campaigns up and running with Signals is straightforward. Our platform is designed for quick implementation, letting you start targeting high-value prospects right away.

We combine device data, financial indicators and geodemographic insights to help you find and target high-value prospects—all without cookies. You'll reach the right audiences across display, social media, YouTube and digital out-of-home advertising.

Key Benefits

Cookieless marketing platform that uses financial and location data to find and target your ideal customers.
Reach High-Value Prospects
Use financial indicators to find customers likely to convert.
Stay Ahead Of Cookie Restrictions
Target customers without relying on third-party cookies.
Reduce Acquisition Costs
Target more precisely with billions of data points across multiple channels.
Improve As You Go
Continuously enhance campaign performance with instant insights.
Measure Precisely 
Access reports, insights and tests to give you confidence in your marketing spend.
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Insurance Success Story: 83% Below Target Cpa

See how a specialist insurance company transformed their digital marketing with Signals. Facing ambitious growth targets and struggling with cookie restrictions, they needed a new approach to find niche audiences.

Using our cookieless solution, they outperformed Google in-platform audiences by 80%, reduced cost per acquisition to 83% below target¹, and successfully reached previously untapped customer segments.

¹Marketing Services Suite brochure, Equifax, 2024.

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Smart Audience Targeting Powered By Cloud Data Analytics

Access billions of data points through our secure platform. Signals continuously analyses device data, financial indicators and location information to help you find and engage high-value prospects. There's no software to install—just instant access to powerful targeting capabilities.

We handle all the complex data processing letting you focus on reaching the right audiences and improving campaign performance.

How to get started with Signals

Getting your campaigns up and running with Signals is straightforward. Our platform is designed for quick implementation, letting you start targeting high-value prospects right away. We combine device data, financial indicators and geodemographic insights to help you find and target high-value prospects—all without cookies. You'll reach the right audiences across display, social media, YouTube and digital out-of-home advertising.
1
Define Your Ideal Audience

Tell us who you want to reach. We'll help you select from over 800 filtering characteristics¹ including financial indicators, location data and demographic insights to build your perfect audience profile.

2
Choose Your Channels

Select where you want to engage your audience. Run campaigns across display advertising, social media, YouTube and digital out-of-home. We'll help you pick the best mix for your goals.

3
Launch Your Campaign

With no complex setup needed, your campaigns can go live instantly. Our cookieless targeting means you'll reach valuable prospects across all browsers and platforms, including Safari, Firefox and iOS.

4
Monitor And Optimise

Watch your campaign performance in real time. Our platform optimises targeting based on results, helping you reduce cost per acquisition while maintaining reach across your chosen audiences.

¹Marketing Services Suite brochure, Equifax, 2024.

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Reach More Valuable Prospects With Precision Targeting

Most marketing teams waste budget targeting the wrong audiences. They rely on basic demographic data or broad assumptions about their ideal customers, leading to high acquisition costs and low conversion rates.

Signals combines financial indicators, device data and geodemographic insights to help you find and engage prospects who are more likely to convert. With no upfront costs and instant setup, you could be improving your marketing ROI and reducing acquisition costs right away.

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Connect with our sales team and discover how this product can meet your business needs.

The personal data that you provide via this form will be processed in order to deal with your enquiry and for marketing purposes unless you have opted-out of receiving marketing communications. As a result of this processing, your personal data may be transferred to countries outside of the UK and European Economic Area (EEA). Please see the Equifax Credit Reference and Related Services Privacy Notice for more information about how we will process your personal data.

To access your Personal Credit Report, visit https://www.equifax.co.uk

To query your Personal Credit Report or get help, visit https://help.equifax.co.uk/EquifaxOnlineHelp/s/

To access your business credit report, download our Business Report form and return your completed form to us via post or email using the information provided on the form.

Send an email to our customer service team via hello@equifax.com and we'll get in touch with you directly.

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Speak to us to see examples from your industry of how Signals can help you find and engage your ideal customers. 
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