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Postcode Directory

Identify consumer purchase behavior by postcode area and target your marketing campaigns at people most likely to buy
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Product Overview

Postcode Directory helps you to understand the customer behaviour profile of a geographical area down to a postcode level. You can either use this data anonymously to build segments, or leverage permissions held on the individual to support customer management and prospecting activity.

It can help supplement individual-level data where this might be limited (thin file consumers).

How It’s Used

Access Data On Over 2.2m¹ Postcodes 
Provides access to over 400 data points¹ and characteristics for over 2.2 million UK postcodes.
Targeted Product Promotion 
Allows profiling of postcodes to identify areas suitable for product promotion or screening.
Gap Filling For Limited Credit History 
Supplements individual-level data where limited information is available (e.g. if there is limited credit history).
Stay Compliant, With Privacy-First Profiling 
An aggregated view enables digital marketing use cases, for compliant, privacy-first profiling.

Key benefits

Make smarter decisions with real transaction data
1
Access True Customer Behavior

See actual spending patterns, income levels and financial decisions across different.

2
Monitor Market Position Precisely

Compare your performance against competitors with exact transaction data.

3
Spot High-Value Customers

Identify and target profitable segments based on real income and spending power data

4
Stay Ahead Of Market Changes

Identify emerging trends and opportunities through early spending pattern shifts

¹Marketing Services Suite brochure, Equifax, 2024.

With Aggregated Postcode Data

Strengthen Your Marketing Strategy

Profile postcodes to target areas with likely high-conversion propensity and high-value customers. It can help you screen out unsuitable postcodes to reduce wasted marketing efforts, whilst leveraging  aggregated data for marketing while ensuring compliance.

Improve targeting of high-potential areas to drive increased response and acceptance rates and it will help you assess market expansion, product development, and resource allocation strategies.

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