Product

Scoremax

Identifies propensity to purchase based on website visit insights
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Product Overview

Scoremax identifies propensity to purchase based on a range of different data points related to an individuals behaviour on your website. Using real-time data signals Scoremax builds out the likelihood of a user converting on your website and gives them a score.

That score can then be used to refine advertising targeting ensuring you focus ad spend on customers most likely to generate a return.

How It’s Used

First party data
Uses onsite data: page depth, dwell time, referring URL, previous visits, device type, location, and other variables (signals) to build a likelihood score of a user converting on the website.
Targeted ad delivery 
Advertisers can then use these propensity scores to target users more effectively, delivering ads to those most likely to convert.

Effectively Target the Customers most Likely to Convert

Optimise marketing spend by focusing budget on high-potential prospects. Reduce wasted spend on low-conversion audiences and drive improved return on advertising spend (ROAS) and marketing efficiency. By enabling precise ad targeting and personalised messaging you can continuously optimise campaigns based on up-to-date propensity data.

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Send an email to our customer service team via hello@equifax.com and we'll get in touch with you directly.

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Speak to our experts about how our data can help you drive focus marketing activity and deliver improved ROAS.
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Equifax Marketing Intelligence Suite

Learn more about our suite of marketing solutions to help you improve your targeting and maximise RoI. 
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