Product Overview
How It Works
Data Driven
Signals combines non-PII digital data points with aggregated financial, and lifestyle data. This powerful multi-sourced dataset is analysed to identify audience profiles that match your target market.
Increase reach
Signals also reaches non-cookied audiences. Equifax will deploy campaigns targeting users who can’t be tracked by a 3rd party cookie. While your competitors are relying on platform algorithms to chase expensive cookied audiences, you can confidently reach those Safari users who are being ignored by the competition.
Signals combines non-PII digital data points with aggregated financial, and lifestyle data. This powerful multi-sourced dataset is analysed to identify audience profiles that match your target market.
Increase reach
Signals also reaches non-cookied audiences. Equifax will deploy campaigns targeting users who can’t be tracked by a 3rd party cookie. While your competitors are relying on platform algorithms to chase expensive cookied audiences, you can confidently reach those Safari users who are being ignored by the competition.
Multi-channel
Our online lives involve a complex mix of channels, this is why we recommend our clients utilise Signals across different media and strategies. It is becoming increasingly difficult to track performance at an individual level. Therefore, smart marketers are investing more in branding and consideration journeys with high impact formats.
Measurement
Taking a holistic approach to measurement is important. For the reasons already provided in this document, tracking the impact of your marketing campaigns in siloed channels is becoming ever more challenging and doesn’t tell the whole story. This is why we provide a variety of reports, insights and tests to give you the confidence you are generating the greatest value from your marketing budget.
Our online lives involve a complex mix of channels, this is why we recommend our clients utilise Signals across different media and strategies. It is becoming increasingly difficult to track performance at an individual level. Therefore, smart marketers are investing more in branding and consideration journeys with high impact formats.
Measurement
Taking a holistic approach to measurement is important. For the reasons already provided in this document, tracking the impact of your marketing campaigns in siloed channels is becoming ever more challenging and doesn’t tell the whole story. This is why we provide a variety of reports, insights and tests to give you the confidence you are generating the greatest value from your marketing budget.
Related Resources
Need More Information?
Get more information about our business and government services, or learn how your organisation can partner with Equifax.
To access your Personal Credit Report, visit https://www.equifax.co.uk
To query your Personal Credit Report or get help, visit https://help.equifax.co.uk/EquifaxOnlineHelp/s/
To access your business credit report, download our Business Report form and return your completed form to us via post or email using the information provided on the form.
Send an email to our customer service team via hello@equifax.com and we'll get in touch with you directly.
Thank you for contacting us, what happens next?
Thank you for contacting us, what happens next?Our team will call you within the next 48 hours (usually sooner) to see how we can help your business.
Our advanced algorithm uses billions of data points and non-PII variables like geographic, device information, temporal, situation, language, contextual, and keywords to create highly effective marketing messages. With Signals, you can outperform, ‘in-platform’ audiences by 40% and reach users on Safari, Firefox, and iOS. Ensure compliance, optimize campaigns in real-time, and gain a competitive edge with Signals' innovative approach to cookieless marketing. We have also added Equifax non PII postcode data to Signals such as County Court judgements, Credit Searches to provide more insights.