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Krista Novakova

Krista Novakova

Partner Director - European Growth

About the Author

About the Author

Krista Novakova is a senior leader at Equifax UK with over a decade of experience in the credit and data industry. Recently appointed as Partner Director of European Growth, she leads strategic expansion and collaborative initiatives across the region. Previously, as Business Development Director, Krista specialised in leveraging Open Banking and real-time insights to optimise lending and utility onboarding. She is an expert in using richer data to drive automation and responsible growth.

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