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Product Overview

Our advanced algorithm uses billions of data points and non-PII variables like geographic, device information, temporal, situation, language, contextual, and keywords to create highly effective marketing messages. With Signals, you can outperform, ‘in-platform’ audiences by 40% and reach users on Safari, Firefox, and iOS. Ensure compliance, optimize campaigns in real-time, and gain a competitive edge with Signals' innovative approach to cookieless marketing. We have also added Equifax non PII postcode data to Signals such as County Court judgements, Credit Searches to provide more insights.


Key Benefits

Targeting Precision
Enhanced Audience Modeling
Superior Performance
Reach on Safari, Firefox and iOS
Compliance and Data Privacy
Real-Time Optimization
Competitive Advantage

How It Works

Data Driven
Signals combines non-PII digital data points with aggregated financial, and lifestyle data. This powerful multi-sourced dataset is analysed to identify audience profiles that match your target market.

Increase reach
Signals also reaches non-cookied audiences. Equifax will deploy campaigns targeting users who can’t be tracked by a 3rd party cookie. While your competitors are relying on platform algorithms to chase expensive cookied audiences, you can confidently reach those Safari users who are being ignored by the competition.
Our online lives involve a complex mix of channels, this is why we recommend our clients utilise Signals across different media and strategies. It is becoming increasingly difficult to track performance at an individual level. Therefore, smart marketers are investing more in branding and consideration journeys with high impact formats.

Taking a holistic approach to measurement is important. For the reasons already provided in this document, tracking the impact of your marketing campaigns in siloed channels is becoming ever more challenging and doesn’t tell the whole story. This is why we provide a variety of reports, insights and tests to give you the confidence you are generating the greatest value from your marketing budget.

Related Resources

Need More Information?

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The personal data that you provide via this form will be processed in order to deal with your enquiry and for marketing purposes unless you have opted-out of receiving marketing communications. As a result of this processing, your personal data may be transferred to countries outside of the UK and European Economic Area (EEA). Please see the Equifax Credit Reference and Related Services Privacy Notice for more information about how we will process your personal data.

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