Business Need

Maximise Customer Relationships

Understanding your customers as individuals, as a group, both in terms of their relationship with you and their circumstances beyond, is the key to maximising their value

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Maximise customer value

Through our expert insight you can get a 360° view of your customers helping to build up a detailed picture of your relationship with them.

We can help you maximise customer value, retain customers, assess ongoing risk and financial stability, behavioural modelling and comply with regulation.

From customer acquisition to in-life management and retention, we have the insight, analysis and experience to help and support you in meeting organisational goals and objectives.

We can also help you get better insight and understanding into how your customers are likely to act and react; invaluable for planning ahead.

Between your customer records and our in-depth data intelligence, you have the most complete possible record of your customers' past behaviour – and past behaviour is a strong predictor of future behaviour.

Not only can we help predict your customers' future behaviour; we can alert you when their behaviour changes significantly, whether for better or worse.

We can help you:

  • Segment your customer base using a wide selection of personal attributes, so you can target your up-sell, cross-sell, risk management and collections strategies more accurately
  • Build up a valuable, in-depth view of the risks and opportunities for your business – whether at an individual level or across your whole customer base
  • Monitor individuals and businesses for changes, gradual or sudden, that affect their value as customers – such as credit limit changes, CCJs and trends in their financial health
  • Accurately analyse the profitability, purchasing profile, buying behaviour and other predictive characteristics of your existing customers and target marketplace – applying our proprietary scores to your records, supplemented where necessary with our in-depth data
  • Determine how best to apply your findings to your marketing, lending, collections and other business strategies, to support your corporate objectives
  • Add value for customers with personalised services based on their credit score and financial circumstances, to give them even more reasons to stay with your organisation
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