Find new customers

Identifying and acquiring new customers is the first step of the customer journey, so the initial experience is key to long term brand loyalty and retention. This can help you gain competitive advantage.

By only engaging with individuals who would be eligible for your products you can avoid rejecting customers and maximise your approval rates.

Our insight and analytics can help you make better decisions about who you do – and don’t – do business with.

At Equifax, we have one of the largest sources of consumer and business data in the UK.

By providing you with this insight you can better target the right customers, at the right time, with the right message and through their preferred channels.

This can help you build more meaningful relationships with your customers as well as deliver a tangible return on your investment.

Our trusted products and solutions can help you:

  • Identify and contact individuals that fit your ideal customer profile
  • Get in touch with the right customer, with the right product, at the right time
  • Identify key life events, decisions and behavioural trends to better understand when customers are ready to buy
  • Improve the tailoring and targeting of your marketing strategy
  • Increase the return on investment of your marketing budget