Press Releases

Brits ready to see the light on retina recognition

More than six in ten Brits (62%)* would be happy to try retina recognition identification, according
to new research from Equifax, the business and consumer insights expert.

In general, respondents were very open to trying new forms of biometric verification, including
fingerprint (61%), facial recognition (57%) and palm verifier (57%). There was, however, some
reluctance when it came to verification by heartbeat recognition (45%) and keystroke dynamics

The survey, conducted online with OnePoll, also revealed fingerprint was currently the most
widespread form of biometric verification, regularly used or tried by 54% of respondents,
followed by facial (32%) and voice (29%) recognition. Unsurprisingly, the use of biometric
verification is more prevalent among 18-24 year olds, especially when it comes to fingerprint
(78%) and voice recognition (43%).

Keith McGill, Head of ID & Fraud at Equifax, said: “It’s encouraging to see a healthy openness to
try new forms of identification verification. Biometric verification is safer and less fallible than
traditional, knowledge-based verification, and its future development and success will be an
important pillar in the fight against online financial fraud.

“People will accept and adapt to technology that makes their lives easier and their finances more
secure. However, developers, while making huge technological strides in their field, must be
mindful of educating consumers on the inherent benefits biometric verification offer to build
public trust and accelerate its mass adoption.”


Notes to editors:

All figures are from a OnePoll survey, conducted online between 10 and 15 October 2019. Total
sample size was 2,000. The figures are representative of all GB adults (ages 18+).

*These figures represent the percentage of people who currently don’t use or haven’t used the
stated form of biometric verification, but would be willing to do so.