Press Releases



Industry expert, Geoff Greensmith, to strengthen senior management team

London, January 2012 - Equifax, already a leading provider of consumer credit and business risk management services, is further investing in its wealth and investment intelligence services in the UK. As well as capitalising on the experience and resources of Equifax Inc wealth data company, IXI Corporation, a senior wealth & investment industry expert has joined the UK management team to support the strategic development of the business.

Geoff Greensmith is joining Equifax UK’s wealth data business as Strategic Development Director of Workload. With a career spanning over 27 years, he brings vast experience and industry knowledge across all the company’s current and target markets.

At Legal & General for 27 years, Geoff’s most recent position was as Head of IFA Wealth Sales. Prior to that, he was Director IFA Platforms and Investment Sales Director at Legal & General Investments. This broad range of experience will play a crucial role in the future development of Equifax’s wealth intelligence propositions which it is extending beyond strategic IFA intelligence for financial product providers, to encompass tools to give UK wealth and investment businesses an unparalleled understanding of consumer wealth and purchase behaviour.

“Geoff is a key addition to the senior management team for our wealth intelligence business”, said Neil Cunningham, Director & General Manager, Workload. “In particular his extensive hands-on experience in the wealth and investment marketplace gives us market-leading insight for our future strategic development.”

Geoff Greensmith added “After enjoying a rewarding career at Legal & General, I’m hugely excited by this opportunity. With Equifax’s ambitious and aggressive product development strategy already underway, the future potential is enormous.”


For further press information please contact: Jen Thorneywork, Clare Watson or Wendy Harrison at HSL on 020 8977 9132 or Email:

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit

IXI, Workload and MyTouchstone

Equifax Inc acquired US wealth data specialist, IXI, at the end of 2009. The IXI Corporation has been directly-measuring consumer wealth in the U.S. for the past 15 years.

Now, the unique combination of UK wealth business, Workload, acquired by Equifax UK in 2011 and IXI is set to bring an unparalleled understanding of consumer wealth and purchase behaviour to the UK for the first time.

Workload is the UK’s leading provider of strategic IFA intelligence to financial product providers, delivering powerful benefits to its users. It operates a shared investment product data exchange with information provided by over 90 of the UK’s leading financial services companies. It also operates the MyTouchstone database which is powered by the collective sales data of 76 major product providers and inputs from thousands of IFAs to help IFAs understand how they perform compared to the other IFAs in their post area and across the UK.