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Data expert appoints Ben Ecroyd as Business Development Director to help utilities sector understand customers and tackle debt management and fraud

London, April 2012 - Leading consumer credit and business information expert, Equifax, is focusing considerable resources and investment into the utilities sector as it appoints a new Business Development Director. Ben Ecroyd brings a wealth of expertise in the utilities and public sectors, with a sales career spanning 12 years. Reporting to Johanna Edwards, Sales Director, Equifax, Ben will play a key role in enhancing Equifax’s relationship with companies operating across all areas of utilities, in particular highlighting the commercial and operational advantages of accessing high quality credit data and data sharing.

Ben joins Equifax after spending six years at Experian, where he had a number of roles in the public sector team. Ben has also held several business development roles selling high value IT solutions into major companies and public sector organisations. His experience in developing existing relationships and winning new business will be valuable in his new role.

“All the utilities companies are facing a number of challenges in the current economic climate and Equifax can play a key role in helping them address these”, explained Ben Ecroyd. “The on-boarding of new customers, particularly in setting the right credit terms, is an issue facing both water and energy providers. With the increased pressure on family finances affecting people’s ability to stay on top of utility bills, well planned collections activity is also crucial.”

“Equifax has the wealth of data and the analytics expertise to help utilities companies gain the best possible understanding of prospective and existing customers and, therefore, create the right credit management and collections strategies. There is also a strong desire for greater data sharing both by the utilities companies and with other consumer credit providers and we are central to facilitating this.”

“This new role provides me with an exciting opportunity to create and implement an ambitious utilities strategy. We have a committed team and a clear goal to encourage new utilities clients to sign up to full membership of our Insight credit commitments database, as we continue to lead the industry.”

“Ben’s sales and account management expertise in the public sector and utilities markets makes him the ideal person to lead our utilities team” concluded Johanna Edwards, Sales Director, Equifax. “This appointment demonstrates our plans to develop Equifax’s position within the utilities sector and Ben will be responsible for retaining existing clients, as well as winning new business. This is a key appointment and I am confident that Ben will play a significant role in driving forward Equifax’s plans to enhance our utilities services.”


For further press information please contact: Wendy Harrison, Jenny Thorneywork or Clare Watson at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email:

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit