Press Releases



Mark Kirby of First Financial Choice wins competition to mark the collaboration between MyTouchstone & FE Analytics designed to give financial advisers greater market intelligence

London, 7th March 2012 - MyTouchstone, the market leading IFA database operated by the wealth and investment intelligence services division of Equifax, is delighted to announce Mark Kirby of First Financial Choice in Malvern as the winner of its online competition which had over 1000 entries. Having successfully registered his details on MyTouchstone, Mark was the first name picked out of the free prize draw to win an annual license to FE Analytics, the award- winning online fund research and monitoring tool.

“The response to our online competition was phenomenal, with more than 1000 IFAs registering with MyTouchstone as a result and we are delighted to present Mark with his prize” said Geoff Greensmith, Strategic Development Director for Equifax, responsible for MyTouchstone. “This competition is just the first of a number of initiatives that we are developing with FE Analytics to provide advisers with valuable new market intelligence and we are hugely encouraged by the response.” MyTouchstone is the first truly collaborative marketing database ever constructed for the IFA sector. Powered by the collective sales data of 77 major product providers, fund managers and platforms it gives IFAs an unprecedented insight into their marketplace. New aspects such as the Fund Focus page on the MyTouchstone website, featuring a range of data reports from FE Analytics, gives IFAs unique insights into trends in their markets.

Commenting on his competition win, Mark Kirby of First Financial Choice said: “This is great opportunity for First Financial Choice and me, and will enable us to provide the support to give our clients an enhanced professional service for the on-going future.”

Geoff Greensmith continues, “The IFAs that have registered or updated their existing details on the MyTouchstone database are able to get an unprecedented insight into their marketplace and review their competition. The data is further enhanced with input from over 10,000 users which creates an information source that can transform the way IFAs promote their business. And, as a result of our partnership with FE we are also now providing a Fund Focus page on the MyTouchstone website featuring a range of data reports from FE.”

Matthew Surfleet, Commercial Director for FE, added: “The MyTouchstone competition has proved to be very successful and confirms our belief that the collaboration will be very exciting for both organisations. MyTouchstone users are now able to access a range of high quality fund information and documents from FE Analytics and a number have already gone up to subscribe to the full package from FE to use in addition to the MyTouchstone site; we look forward to developing more joint initiatives with the team at Workload that we can add in the future.”


For further press information, please contact: Jen Thorneywork, Clare Watson or Wendy Harrison at HSL on 020 8977 9132 or Email:

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit

IXI, Workload and MyTouchstone

Equifax Inc acquired US wealth data specialist, IXI, at the end of 2009. The IXI Corporation has been directly-measuring consumer wealth in the U.S. for the past 15 years.

Now, the unique combination of UK wealth business, Workload, acquired by Equifax UK in 2011 and IXI is set to bring an unparalleled understanding of consumer wealth and purchase behaviour to the UK for the first time.

Workload is the UK’s leading provider of strategic IFA intelligence to financial product providers, delivering powerful benefits to its users. It operates a shared investment product data exchange with information provided by over 90 of the UK’s leading financial services companies. It also operates the MyTouchstone database which is powered by the collective sales data of 77 major product providers, fund managers and platforms and inputs from thousands of IFAs to help IFAs understand how they perform compared to the other IFAs in their post area and across the UK.